What is Ford's advertising policy?

At Ford Motor Company we value diversity among all of our constituents and pride ourselves on the following values:

  • Respect for our customers, communities, employees, suppliers, and dealers.
  • Inclusion of different people with different perspectives.
  • Integrity to always do the right thing.

We value all people - regardless of their race, religion, gender, sexual orientation and cultural or physical differences. Ford Motor Company adheres to strict content rules for advertising, and we communicate our standards to our media partners. In the case of non-live broadcasts, we pre-screen programming for content and make appropriate advertising adjustments. In cases when we are not in control of an artist's live performance, we continue to monitor and inform our advertising partners about our content standards and provide them both positive and negative feedback from our consumers.